David McDonald is a healthcare entrepreneur, anthropologist, and healthcare education & communications professional—his passion is human engagement and consumer behavior. His career spans over 25 years in the healthcare delivery and patient education spaces. He is regarded as a visionary and leading healthcare design thinker with a unique focus on human engagement, population health management, and innovative cultures.
David is the CEO of Lift1428, a design firm devoted to the healthcare space and specializing in communications, experience design, and business strategy. Using human science, design thinking, and a Human-to-Human (H2H) design approach, LIFT provides targeted and innovative solutions to hospitals and health systems seeking to engage in more impactful conversations with the communities they partner with. Their comprehensive network of capabilities and business support partners establishes LIFT as the only design firm in the U.S. devoted to the healthcare communications, voice, and experience space.